Prime Video and NBA Ink Historic 11-Year Streaming Agreement
July 25, 2024 – Amazon Prime Video and the NBA have announced a groundbreaking 11-year media rights agreement that will see Prime Video become the exclusive streaming platform for 66 regular-season NBA games starting with the 2025-26 season.
This landmark deal also includes coverage of the Emirates NBA Cup, NBA Playoffs, and both regular and postseason WNBA games beginning in 2026.
Prime Video’s NBA coverage will feature an opening-week doubleheader, a new Black Friday game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the tournament’s Semifinals and Finals.
Additionally, Prime Video will have exclusive coverage of the postseason SoFi NBA Play-In Tournament, first- and second-round playoff games, and Conference Finals for six of the 11 years of the deal.
The streaming service will also offer an expanded package of games in select territories such as Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom, and Ireland. This includes at least 20 additional primetime regular-season games each year, a Conference Finals series annually, and the NBA Finals in six of the 11 years.
Prime Video Channels will become the strategic partner and global destination for NBA League Pass, the NBA’s subscription service for live and on-demand game streaming, both in the U.S. and internationally.
Statements from Leaders:
NBA Commissioner Adam Silver remarked, “The digital opportunities with Amazon align perfectly with the global interest in the NBA. Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”
WNBA Commissioner Cathy Engelbert added, “Elevating our partnership with Amazon allows us to provide more games and access to fans who subscribe to Prime Video around the world at a time of historic interest in the WNBA and women’s basketball.”
Mike Hopkins, head of Prime Video and Amazon MGM Studios, commented, “NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years. Our sports offering is a major driver of Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”
Check out See the ‘Thursday Night Football’ schedule for the 2024 NFL season on Prime Video
Prime Video’s Coverage Details:
- Regular-season NBA coverage will start in 2025 with an opening-week doubleheader.
- Friday night games, select Saturday afternoon games, and Thursday night doubleheaders will be included, starting January 2026 after Prime Video’s Thursday Night Football schedule concludes.
- Live NBA pregame, postgame, and halftime shows will be part of the coverage.
- Half of all NBA Summer League games and a package of WNBA and NBA G League regular-season and postseason games will also be streamed.
The international live-game package rights will be available worldwide, except in Greater China, Poland, Finland, Sweden, Norway, Denmark, and the Netherlands, with rights in Canada beginning in the 2026-27 NBA season.
WNBA Agreement:
Starting in 2026, Prime Video will exclusively stream 30 WNBA regular-season games each season, including the Championship Game of the WNBA Commissioner’s Cup. The deal also includes exclusive rights to WNBA postseason games for the first time, including one first-round series each year, seven Semifinal series, and three WNBA Finals over the course of the 11-year deal. Prime Video Channels will be the global destination for WNBA League Pass.
Jay Marine, global head of Sports at Prime Video, stated, “We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe one of the most exciting and most popular sports in the world.”
Prime Video’s sports lineup now includes the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more, making it a premier destination for sports fans.
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